Mr.Nirmal Baid, set up a small electronic shop directly opposite to landmark Great Eastern hotel at Dalhousie, Calcutta in 1976. His was a dream to build a competitive market for quality home appliances and a variety of other electronic products in Eastern India. The visionary, aided by two able sons, conquered all paradigms of a successful entrepreneur and now owns the Eastern India's Largest Electronic Chain Store Great Eastern Appliances, evaluated as a 350 crore enterprise with 29 retails across India in present times.

Great Eastern Appliances has a young team working dedicatedly to enhance retail hospitality, service and after sales services. The company stands out for being the pioneer in promoting quality customer care backup, one of its kind in the history of Eastern India retail management.

Apart from being the best managed retail chain, Great Eastern Appliances also boasts of being a unique company for housing a massive range of products in categories Home Appliances, Entertainment, Personal Gadgets, Kitchen Appliances and Beauty and Grooming. Get to select from premium brands in TV, Washing Machine, Air-Conditioner, Microwave, Cooler, Cameras and a whole lot more.

Great Eastern Appliances is constantly developing ways to better communication and customer experience. Based on a futuristic approach Great Eastern Appliances team is constantly working on designs of a whole lot new schemes which promises to provide up-market and innovative shopping experiences across India.